Group project Essay Example | Topics and Well Written Essays - 2000 words

Group project - Essay ExampleHowever, Google was open to perform a higher business transformation than Yahoo in the last decade. Transformation is somewhat developing strategies, which are designed to create a forward thinking business that keeps in confidential information with emerging technologies, consumer needs, and creates goals for the future. Such a process involves devising specific companys staff, programs and policies which aid in the achievement of those goals. Google is considered a transformed e-business. Yahoo provides the same products and resources. However, it is not considered a transformed e-business mainly because it has not achieved an understanding of consumer trends and has not been able to incorporate consumer trends into their goals and strategies (Mills, 2007). The process of transformation that Google has orchestrated for its company is explained in this study.Google grew steadily since its inception in 1998 and made many improvements to its seem engi ne, such as the Google Directory, Search through piano tuner Devices, several language versions for those users who preferred to search in their own language, and Google Toolbar. These enhancements propelled Google to become the most popular search engine. At the same time, Google increased its revenue stream through a carefully devised Keyword Targeted Advertising program, and alliance deals with the worlds largest portals, like Chinas NetEase and Japans BIGLOBE. Another device to run small businesses was the AdWords program (Google Corporate History, 2007).At the end of 2000, Google was attracting more than 100 million search queries either day. Google continued with its partnerships and innovation to widen its user base. By the end of 2001, and Google had become a profitable company. Googles search capacity has been evolving every year and it now includes the File Type search, Google Image Search, and Google Catalog Search. It to a fault provides a Google Search